CX Insights - Trend Watch - Automotive Industry (ICYMI May 2022)
ICYMI - As we approach the middle of 2022, electric vehicles and their ecosystem continue to dominate the news. May was no exception and interestingly, two themes seem to have dwarfed all others. The first is about Tesla positioned as the OEM to beat, or at least as the current benchmark for sales. Moving forward, design, performance and customer experience will be key drivers in crowning the next EV leader for sure. The second is all about investments flowing into electrification, which is probably only matched by infrastructure investment in the USA.