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Jesus Grana

Jesus Grana has spent 30 years as a strategy and marketing professional, specializing in identifying new opportunities through emerging technologies, and developing execution plans with clear ROI. His cross-industry experience – including automotive, consumer packaged goods (P&G, Reckitt Benckiser), media/tech (IBM), automotive, insurance, hospitality (Morley) – has given him a broad base from which to approach many B2B and B2C topics. As a graduate of both Cornell University and University of Michigan, he roots for Big Red and the Maize & Blue.
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Recent Posts

Leadership & The Cost of Electrification

Posted by Jesus Grana on 6/21/22 1:30 PM

CX Insights - Trend Watch - Automotive Industry (ICYMI May 2022)

ICYMI - As we approach the middle of 2022, electric vehicles and their ecosystem continue to dominate the news. May was no exception and interestingly, two themes seem to have dwarfed all others. The first is about Tesla positioned as the OEM to beat, or at least as the current benchmark for sales. Moving forward, design, performance and customer experience will be key drivers in crowning the next EV leader for sure. The second is all about investments flowing into electrification, which is probably only matched by infrastructure investment in the USA.

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EV Trucks: More Than Meets the Eye

Posted by Jesus Grana on 5/10/22 3:23 PM

CX Insights - Trend Watch - Automotive Industry (ICYMI April 2022)

ICYMI - It’s true that truck electrification and the race to secure raw battery materials seem to have dominated auto headlines this April. But it’s also true that some interesting articles on patents and innovations going on in the industry demonstrate how the industry keeps improving the customer’s experience. Keep on reading to find out what we mean...

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CX Insights - Trend Watch - Automotive Industry (ICYMI March 2022)

Posted by Jesus Grana on 4/12/22 9:30 AM

 A collection of curated stories from client industries, CX and global trends that grab our attention. 

ICYMI - The end of the first quarter maintained the same type of headlines we have experienced over the past couple of years – disruption in supply chains as well as semiconductor supplies causing production changes and stoppages. 

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Customer Experience (CX) & Health Care Payer ICYMI (March 2022)

Posted by Jesus Grana on 3/23/22 1:30 PM

 A collection of curated stories from client industries, CX and global trends that grab our attention. 

ICYMI - As an update to our debut “In Case You Missed it” Health Care Payer blog post , we also wanted to give you a quarterly update of articles we found newsworthy as it relates to current trends in the industry relevant to our clients and their customers.
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CX Insights - Trend Watch - Automotive Industry (ICYMI February 2022)

Posted by Jesus Grana on 3/14/22 11:00 AM

 A collection of curated stories from client industries, CX and global trends that grab our attention. 

ICYMI - While January had CES, February had the Super Bowl. With it, electric vehicles and chip shortages continue to steal the news spotlight. But perhaps the brightest news of all is that a beloved car model is coming back as a full EV! I’ll write more on that later, but let’s just say it doesn’t need a bolt of lightning to charge this time …

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CX Insights - Trend Watch - Automotive Industry (ICYMI January 2022)

Posted by Jesus Grana on 2/15/22 11:00 AM

 A collection of curated stories from client industries, CX and global trends that grab our attention. 

ICYMI - We’re starting our 2022 retrospective with a January that has no shortage of compelling news! The Consumer Electronics Show (CES) came and went with two very exciting stories, and the rest of our articles this month continue some important stories around used cars and subscription opportunities – two areas I’ve posted about for a while but is finally happening “for real” this time. More importantly, there’s growing literature detailing consumer feedback regarding these sources of OEM revenue.
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Customer Experience (CX) & Health Care Payer ICYMI (December 2021)

Posted by Jesus Grana on 1/27/22 11:30 AM

 A collection of curated stories from client industries, CX and global trends that grab our attention. 

ICYMI - Welcome to the start of a new sub-topic within our regular BPO blog, wholly focused on trends and news in the health care industry! I’m excited to start sharing the eye-catching headlines our business partners, clients and industry thought leaders will no doubt find helpful when planning for the future.
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CX Insights - Trend Watch - Automotive Industry (ICYMI December 2021)

Posted by Jesus Grana on 1/11/22 12:00 PM

 A collection of curated stories from client industries, CX and global trends that grab our attention. 

ICYMI - As 2021 reached its tumultuous end, the automotive industry is looking at 2022 as a year of not just technological advancement, but of renewal. That’s not just a lofty New Year’s Resolution statement, either: OEMs are examining ways they can recycle yesterday’s and tomorrow’s material goods to make EVs of the future more sustainable financially and environmentally.
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CX Insights - Trend Watch - Automotive Industry (ICYMI November 2021)

Posted by Jesus Grana on 12/9/21 9:30 AM

 A collection of curated stories from client industries, CX and global trends that grab our attention. 

ICYMI - November continues to be about all things electric. Not only did we see Rivian become the second-most valuable OEM company within a day of its IPO, we also saw Ford give Tesla credit for its moves in the EV space. Volkswagen has taken notice and warned its employees that a tech revolution will be required to take on Tesla and Chinese EV manufacturers.
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CX Insights - Trend Watch - Automotive Industry (ICYMI October 2021)

Posted by Jesus Grana on 11/11/21 9:30 AM

 A collection of curated stories from client industries, CX and global trends that grab our attention. 

ICYMI - Q3 2021 is now in the books, and with it is increased focus on necessary infrastructure to support electric vehicles. We understand that this infrastructure will bring its own ecosystem of suppliers and services (Ford “electric angels,” as I’ll explain below, are a good example of the type of new services that will pop up to ensure the right customer experience), with infrastructure investment and plans in action on a state, OEM and private-sector level across the nation.  
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