Project Highlight: Williams-Sonoma, Inc. 2025 International Builders' Show®
Scope of Build
The NAHB International Builders' Show® is the housing industry’s largest annual light construction show in the world. For the Williams-Sonoma, Inc. (WSI) Business to Business display, Morley managed logistics, product check-in and fulfillment, engineering, fabrication, installation, dismantling, on-site assistance during the show, and inspection and storage after the show.
Description: A custom-built 20’ x 30’ booth, featuring expansive walls and subflooring, elegantly designed to effectively showcase WSI Contract products.
Features
- Custom tile and Roman clay back wall, which features three illuminated bathroom vignettes.
- Three lit niche cutouts for product boards.
- A 14-foot-wide Roman clay arch wall with a faux stone accent back wall and illuminated product display.
- Laminate and faux grass flooring to simulate an indoor/outdoor environment.
- Outdoor patio area.
- Hanging sign.
- Stereo for ambient music.
- Dimensional lettering.
Installation
One installation technician was on site for 10 days, covering travel, installation, show days and dismantling. The setup involved collaboration with riggers, electricians and four laborers, taking four days to set up the exhibit and three days to dismantle it.
Project Management
A Morley program manager oversaw the project, maintaining communication with the client to ensure all details were addressed.