---
title: "Project Highlight: Automotive News"
description: A comprehensive, 30'x40' double-decker exhibit designed to provide a functional and visually appealing space for meetings, broadcasts, and relaxation, showcasing the brand effectively.
---

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# Project Highlight: Automotive News Display 2025 NADA Show

![Header](https://info.morleynet.com/hubfs/Header.jpg "Header")

![Automotive News Display](https://info.morleynet.com/hs-fs/hubfs/Photo%20Jan%2025%202025%2c%209%2058%2019%20AM.jpg?width=2000&height=1333&name=Photo%20Jan%2025%202025%2c%209%2058%2019%20AM.jpg "Automotive News Display")

### Scope of Build 

A comprehensive, 30'x 40' double-decker exhibit designed to provide a functional and visually appealing space for meetings, broadcasts and relaxation, showcasing the brand effectively.

Morley handled the logistics, management of on-site services, installation and dismantle, on-site assistance during the show and inspection and storage on return from the show.

Description: The project involved constructing a sophisticated double decker exhibit featuring a variety of functional and aesthetic elements. The structure included:

- Upper Level: Meeting space
- Lower Level: Air-conditioned workspace.

### Features

- Broadcast booth with a custom floating desk in front of a clear acrylic wall and a 3' tall Automotive News logo
- Deck seating area with an outdoor soft seating on composite decking, a boxwood accent wall and a halo-lit AN logo
- LVT concrete flooring with inlay and tall cocktail rounds
- Round bar with seating and storage
- Storage closet under the stairs
- Storage cabinets on both floors
- Two mini refrigerator areas
- 98" monitor
- LED ticker

![Photo Jan 25 2025, 11 01 11 AM](https://info.morleynet.com/hs-fs/hubfs/Photo%20Jan%2025%202025%2c%2011%2001%2011%20AM.jpg?width=2000&height=1102&name=Photo%20Jan%2025%202025%2c%2011%2001%2011%20AM.jpg "Photo Jan 25 2025, 11 01 11 AM")

- ![Photo Jan 25 2025, 9 57 36 AM-1](https://info.morleynet.com/hs-fs/hubfs/Photo%20Jan%2025%202025%2c%209%2057%2036%20AM-1.jpg?width=4987&height=3325&name=Photo%20Jan%2025%202025%2c%209%2057%2036%20AM-1.jpg)
  
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- ![Photo Jan 25 2025, 9 59 09 AM](https://info.morleynet.com/hs-fs/hubfs/Photo%20Jan%2025%202025%2c%209%2059%2009%20AM.jpg?width=5013&height=3342&name=Photo%20Jan%2025%202025%2c%209%2059%2009%20AM.jpg)
  
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- ![Photo Jan 25 2025, 10 29 18 AM](https://info.morleynet.com/hs-fs/hubfs/Photo%20Jan%2025%202025%2c%2010%2029%2018%20AM.jpg?width=5744&height=3505&name=Photo%20Jan%2025%202025%2c%2010%2029%2018%20AM.jpg)
- ![Photo Jan 25 2025, 10 31 42 AM](https://info.morleynet.com/hs-fs/hubfs/Photo%20Jan%2025%202025%2c%2010%2031%2042%20AM.jpg?width=6000&height=4000&name=Photo%20Jan%2025%202025%2c%2010%2031%2042%20AM.jpg)
- ![Photo Jan 25 2025, 9 58 49 AM](https://info.morleynet.com/hs-fs/hubfs/Photo%20Jan%2025%202025%2c%209%2058%2049%20AM.jpg?width=5654&height=3769&name=Photo%20Jan%2025%202025%2c%209%2058%2049%20AM.jpg)
- ![Photo Jan 25 2025, 10 31 12 AM-1](https://info.morleynet.com/hs-fs/hubfs/Photo%20Jan%2025%202025%2c%2010%2031%2012%20AM-1.jpg?width=5156&height=3730&name=Photo%20Jan%2025%202025%2c%2010%2031%2012%20AM-1.jpg)
  
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### Installation

Two installation technicians dedicated a total of 10 days, including travel, installation, show days and dismantling. On-site, they collaborated with a crew of riggers, electricians and six laborers to set up the exhibit in three days and dismantle it in two.

### Project Management

A Morley program manager oversaw the project, maintaining communication with the client throughout the year to ensure all details were addressed.

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